Hey Reader,

I was stuck in a conference hotel for a week in New Orleans. On my last day, I popped into a museum next door for a quick tourist experience. What I found was a masterclass in creativity and the entire philosophy of my brand, hiding in plain sight. More in this week's letter.

Dear Creativity,

After days under the fluorescent lights of a conference hotel, I found you in the most unexpected place: a spirits museum. The Sazerac House in New Orleans wasn't just stories and artifacts; it was a feast for the senses. The intense smell of whiskey distillation, virtual bartenders, and even an apothecary where I learned bitters are the "bartender's seasoning."

And then, in the middle of it all, I saw it: The Lab.

Right there, behind glass, was the science that powered the entire experience. It was a beautiful, tangible reminder that every great idea, even one as joyful as a cocktail, has a genius structure underneath. No one thinks of cocktails as science, but this lab proved otherwise. I imagined the scientists, having the time of their lives, running experiments with you, Creativity, to find the perfect proportions.

It was the Lab and the Studio, together in perfect harmony. There was so much to be curious about and imagine on the three floors of the museum.

What rigorous experiments are powering our most playful ideas?

Innovatively yours,
Dr. Abigail 💛

“The Doctor Is In” is the official weekly broadcast of The Innovation Doctor. The call-in lines are always open. If you have a question or a story for the Doctor, you can leave a message for her right here.